Your Blog is a Powerful Marketing Tool –
So Why are you ignoring it? – Written by Allison Volk
Let’s think about this logically. When you meet someone you really like and go on a date with them, what is the first thing you do when you get home?
Duh, you Google them!
You want to find out more about their job, their life experience, and see if any weird stuff comes up that might be a red flag. And though you wouldn’t dream of friending them on Facebook so soon (you wouldn’t want to reveal you hand that early!), you sure wouldn’t mind stumbling upon a few photos to remind you just how dreamy they are (or not).
You know what’s really crazy about this Google thing? Your potential collaborators are doing the same thing when your headshot passes across their desk and they are thinking about working with you.
Walk the Walk
In my experience, the more you put yourself out there and create a web presence that really reflects how you want to be viewed as an artist, the more people will come in alignment with your vision.
It’s been said that Hollywood is all smoke and mirrors. So, if everyone else is making themselves look way more awesome than they already are, why can’t you post a few photos now and then to show the industry that yes, you’re active and yes, you’re a part of this community, too.
When you have a website or blog, especially if it’s on a blogging platform like WordPress or Blogger, you instantly become more searchable on Google. The search engine knows to look for blog updates more frequently than static websites. Oh, and guess what? It’s super easy to update a blog once you’re all set up. That means you could literally spend 15 minutes a week on your updates.
Give yourself a schedule, and post on your blog every week. I get it – at first, you might feel like you’re blogging into a vacuum, especially if you’re new to acting.
But the more consistent you can be, the more quickly you will begin to gather a following. Every time you audition for a new project, it’s safe to assume that those casting directors or producers are looking you up online. The more your name is searched, and the more the content is found, the better off you will be.
What to post?
This question is the one I get asked most often, but actually, it’s the easiest to answer!
The most obvious thing you can post is a job you booked. If you have photos from rehearsal that week, post those. If you got new headshots, write a little bit about that experience and post some pics. If nothing is really happening in your career at the moment, record a video of you doing a monologue and post that.
It doesn’t really matter what you post, so long as it feels fun and breezy for you. Remember, the whole point of having a blog is to connect easily and naturally to your audience (ie: the people who may hire you).
Need a little help putting together your blog? Learn more about Allison Volk and The blog Babe at: www.theblogbabe.com for some great tips on assembling and managing a blog that really works for you.